Be Single Minded About Your Single Minded Proposition

In your business plan format, do you have a clear, unique point of view about your company or service? You see without this, I have found it increasingly difficult to convince others to be involved in your organization as a customer or team member.

We all love clear, specific instruction. So too it is with successful enterprises. They all seem to have a clear, uncluttered view on their own strengths and communicate this effectively in one sentence, slogan or saying. Marketing pieces (in multiple forms) can have this slogan or catch cry which in turn helps communicate the vital message.

My advice to anyone in business is to find your unique selling proposition, your major benefit, your value to the customer and once you have it - shout it from the rooftops. Shout it to the world! Get out there and do yourself a favor.

Here is an example of Minolta's unique selling proposition: MINOLTA - We Understand the Office. Printers, faxes, photocopiers! Now this has been seen on many huge billboards throughout America and elsewhere. What do you think when you see a company put specifically, clearly and without hesitation their major unique strength out to the world?

Tell you what I think. I see strength of purpose. I see professionalism. I see the courage to say it in the first place and I see increased sales the result of this simple but extremely valuable branding.

Now what could your business do to emulate this?

Once you find it include it in your company's business plan.